These days, a marketing plan can feel more related to science than creative work. With metrics, indices, graphs, polls, testing, and analytics, a good marketing plan is full of scientific data. However, even the most state of the art process for drafting a marketing plan must include creative advertising. While not every business would be wise to utilize some of the more extreme of inventive tactics, such as guerrilla marketing or wild wraps for city buses, there are a number great options that are creative and can benefit almost every business.
1. Selfie with product contest
Run a monthly contest for people taking selfies with your products or advertisements. Pictures can be loaded onto a social media site or website to share with all. Pick a winner each month that gets free product and a feature on your main page.
2. Community involvement
Creative advertising can also mean getting active in your community. Find what matters to your customers and look into options: trash pickup at the local lake, support for an animal rescue service, or involvement with a community theatre or sports complex. Every town will have a variety of ways for your company to make a difference.
3. Promote key hashtags
Invite patrons to post comments on your site or a social media forum using key hashtag phrases that you provide. The, list an assortment of results on your website. People love to get special recognition, plus you can use this opportunity to gather personal information for a newsletter or separate marketing initiative.
4. Pump up the drama with traditional media
Even traditional print media can be jazzed up with the help of a creative advertising firm. You don’t have to go for an entire branding revamp. Pick a signature event or sale and let a designer have fun with it.
5. Unusual giveaways
Think of the kinds of things that your customers need and develop attractive and interesting logoed items to give away with a purchase or at an event. A credit card holder that adheres to the back of a cell phone, an unusual pen, small earbuds, or anything else that could be used over and again is a great idea.
If you would like to learn more about creative advertising, in Austin, click here.
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